Works with Lasso CRM (ECI Software Solutions)

Stop Losing Leads Between Your Website and Lasso CRM.

Automatically send every form submission from WordPress into Lasso — instantly, accurately, and without manual work.

No more missed opportunities. No more copy/paste. No more broken integrations.

Get a Demo → See How It Works
✓ Gravity Forms ✓ Contact Form 7 ✓ Direct Lasso API ✓ Built for homebuilders
The Problem

Your website is generating leads…
but are they actually making it into Lasso?

Most homebuilders are losing conversions to the same quiet, unglamorous failures — long before a salesperson ever sees the name.

What we see again and again:

  • Manual data entry from forms into CRM
  • Broken or unreliable integrations
  • Lost or delayed leads
  • Frustrated sales teams chasing missing info
  • Zapier patchwork that breaks silently
  • Custom code no one at the company can maintain
Every missed or delayed lead = lost revenue.
The Solution

Meet Lasso Leader

The simplest way to connect your WordPress website directly to Lasso CRM.

✓Capture every lead automatically
✓Map form fields to Lasso with precision
✓Eliminate manual work completely
✓Your sales team gets leads instantly
📝 WordPress Form
→
⚡ Lasso Leader
→
🎯 Lasso CRM
Real-time. No middleware. No Zapier hacks. No delays.
Gravity Forms Contact Form 7 Direct API
Why It Matters

Built to protect the leads you're already paying for.

Marketing spend is the same. The follow-up is the same. The difference is whether the lead actually made it to your team.

🚀

Capture Every Lead

Never lose a prospect due to broken workflows or manual errors.

⚡

Respond Faster

Leads hit your CRM instantly so your team can follow up while interest is high.

🧠

Stay Organized

All data is structured, mapped, and ready for your sales pipeline.

🔒

Reliable + Secure

Direct API integration ensures stable, secure data transfer.

How It Works

Four simple steps. No code required.

From install to live lead capture in under an hour.

1

Install Plugin

Quick setup on your WordPress site — just like any other plugin.

2

Connect to Lasso CRM

Secure API connection with your Lasso JWT key and project ID.

3

Map Your Fields

Simple visual mapping interface — point, click, configure.

4

Go Live

Every lead flows into Lasso automatically. You stop thinking about it.

See It In Action

A real admin interface. Not a marketing render.

Everything you need lives inside WordPress — no new tabs, no new tools, no new logins for your team.

Lasso Leader Dashboard inside WordPress admin
Admin Dashboard

One place to manage everything

Global settings, integrations, and quick links — all in a single clean WordPress admin page.

Visual field mapping interface
Field Mapping

Map form fields visually

Connect Gravity Forms fields to Lasso questions and answer IDs — no code, no guesswork.

Dynamic Form Generator with Lasso question database
Form Generator

Spin up custom forms in minutes

Pre-configured Lasso questions organized by category. Build the right form for each project.

Per-project configuration and answer IDs
Project Config

Per-project overrides

Different project? Different API key, answer IDs, and routing — handled per project, not globally.

Lasso CRM API settings and JWT key configuration
API Integration

Direct Lasso CRM connection

Bearer token authentication with Lasso's two-step API. Secure, reliable, and logged.

Frontend analytics tracking configuration
Analytics Tracking

Inject Lasso's tracking script

Global enablement with per-page overrides for account IDs and exclusions. Set it once.

Manage unlimited Lasso CRM projects from WordPress
Project Management

Manage unlimited projects from one place

Each community or development gets its own WordPress entry — with its own Lasso project ID, answer mapping, and optional API key override. Add a new project, map the fields, and it's live. No developer required.

"We eliminated manual entry completely and now every lead hits Lasso instantly."

— Homebuilder Marketing Manager

Done-For-You Setup Available

Don't want to deal with install, field mapping, and testing? I'll personally configure everything for your team.

  • Full integration setup on your WordPress site
  • Field mapping for all active forms
  • End-to-end testing & validation with your Lasso account
  • Go-live support and post-launch check-in
Request Setup →
Typical turnaround
48 hours from kickoff to live lead capture
0 lines of custom code you need to maintain
100% of submissions routed to the right project
FAQ

Questions homebuilders actually ask.

Straight answers to the things that matter before you commit.

Which WordPress form plugins does Lasso Leader support?

Lasso Leader works with Gravity Forms and Contact Form 7 out of the box — the two most widely used form plugins on WordPress. Gravity Forms uses the full Add-On framework with visual field mapping and conditional logic. Contact Form 7 uses a hook-based integration with per-form routing. If you're using something else, reach out and we'll assess it.

Do I need an existing Lasso CRM account?

Yes. Lasso Leader is a bridge between your WordPress site and Lasso CRM (by ECI Software Solutions) — you'll need an active Lasso account with API access. If you're not a Lasso customer yet, this isn't the plugin for you.

How long does it take to set up?

If you're comfortable in WordPress, install and basic configuration takes under an hour. Field mapping depends on how many forms and how many Lasso questions you're routing — usually another hour or two.

If you'd rather skip all of it, the Done-For-You setup is typically live within 48 hours of kickoff.

How much does Lasso Leader cost?

Pricing depends on whether you want the plugin only or full done-for-you setup including field mapping, testing, and go-live support. Reach out and we'll send a quote based on how many forms and projects you're running.

Is my data transferred securely?

Yes. All data is sent directly from your WordPress site to Lasso's API over HTTPS using bearer-token (JWT) authentication — the same security model Lasso uses internally. No middleware, no third-party routing, no data stored outside your own systems.

Can I run multiple projects or communities from one site?

Yes. Every project can have its own Lasso project ID, answer ID mapping, and optional API key override. Add a new project, map the fields for the right questions, and submissions from that project's forms route correctly — no conflicts with other projects on the same WordPress install.

Do I need a developer to install it?

No. The plugin installs like any standard WordPress plugin, and field mapping is handled through a visual interface — no code required. If you can set up Gravity Forms or Contact Form 7, you can set up Lasso Leader.

Ready?

Stop Losing Leads. Start Converting Them.

If you're using Lasso CRM, this should already be running on your site.

Get a Demo → Request Setup